Our approach to SEO and SEM services is holistic in nature. We assist you by creating or developing well designed, highly functional, SEF (search engine friendly) websites, in addition to providing the on-page and off-page optimization required to maximize organic search traffic and/or PPC traffic, or both, according to your needs, budget, and level of competition in your market.

Web Design and Development

We offer design services ranging from revisions to your existing website, a complete overhaul, or a brand new web site developed from scratch, depending on your needs. The overarching emphasis of our web design services is to design and build sites in such a way as to maximize the ease with which search engine spiders can find and index the site and it's content. An equally high priority is placed on visitor experience and functionality, and of course we like the sites to look good too - but in that order. To put it another way, website aesthetics are very important in establishing credibility and rapport with site visitors, but we caution clients about the over-use of unnecessary graphic "eye candy". The classic example of this would be sites with too much Flash animation. Flash can do great things, but is unreadable to the search engines, and must be used sparingly, while balanced with solid, easily indexable content and well-written copy.

Organic SEO Audit

Our SEO services always begin by establishing a baseline of your existing (or new) site traffic, against which to measure future results. From there, we research your market to identify the most valuable keywords to target - and not necessarily the highest traffic keywords. The key to traffic is not just in numbers, but how targeted the traffic is. As a rule of thumb, untargeted traffic has a much lower conversion rate than laser focused targeted traffic does. As such, we can achieve greater numbers of sales, clients, leads, and revenue with less traffic that is high quality and targeted than we can with tons of untargeted traffic. Of course, once your most valuable, targeted keywords are researched and established (subject to your input and approval) the goal becomes to get as much of the available market share of that traffic as possible.

SEO Copy Writing

Content is a highly important component to getting indexed and well ranked in the major search engines. Although graphics and video are content types, the primary source of content for many sites is that of copy. Copy must be written with specific understanding of what is important to the search engines. Attention must be paid to issues like keyword density, title tags, headings, and more. At Del Sur SEO, we understand the importance of your site's copy to your overall success in the search engines, in addition to it's ability to close sales or get new clients. We pride ourselves on having excellent SEO copy writing skills. This service will include recommendation for revisions or re-writes on your existing content, or generating new SEO optimized copy.

PPC Audit

PPC can be a very important componant to any website's overall traffic and ultimately, profitability. We will examine your current PPC budget and campaigns, and make recommendations for ways to improve overall campaign visibility and performance, while decreasing your per-click costs and overall ad spend.

Link Campaign

How many sites point, or link to yours? How "important" are the sites linking to yours, in the "eyes" of the search engines like Google? The answer to these questions are vital to your natural search rankings and traffic. Not just the quantity of these links (called "backlinks" in SEO jargon), but the quality and type of those backlinks make a huge difference as well. A solid link campaign and strategy is the foundation of any SEO work that could be done on a website. We will assess your current backlinks to determine if you are lacking in this area. If not, we will pursue a systematic program of acquiring links over a reasonable time frame. If adequate links are in place (which is rare) we would focus on what keywords are being targeted and make adjustments if neccessary.

The Big Picture

These are basic backbone of our typical service packages. However, it really is just a partial picture. In addition to the above, your SEO project with us may include heavy emphasis on other means or methods, such as Social Bookmarking, Video Optimization, Audio, Image Search, or others. The point is, whether you opt for a pre-priced package or a custom project, your services will be customized and targeted to meet the needs, priorities, and goals of your particular organization and website.